9 years since the previous award in 2015
Every year at the Osaka Auto Messe, the most popular exhibiting vehicle is awarded the Grand Prix, and the exhibiting booth is awarded a special prize and presented with a trophy, as voted by the general public during the show. The Honda/Mugen booth won the Special Exhibit Booth Award for 2024.
The world of Honda on full display
Honda’s exhibition theme for Osaka Auto Messe (OAM) 2024 is “Honda DNA”. It showed Honda’s passionate genes, which are passed on from person to person, as the company continues to create exciting cars and products from its experience and passion cultivated in racing.
The catchphrase “Cars can’t get better without racing” was displayed on the walls, and the booths exhibited vehicles in line with the theme. For example, four-wheeled vehicles on display included the Civic Type R Mugen Group A/Group B, Civic Type R CNF-R, Civic e:HEV, Honda Academy Kansai School ☆N-ONE☆, Red Bull Racing RB19 show car 2023 color version, Civic Type R GT Concept 2023 development version”. Motorcycles were brought in, the ‘CBR250RR Race Complete Car’ and the ‘GROM Race Complete Car’, which were impressive for their full Honda worldview.
The phrase “Racing is a running laboratory” is a quote attributed to Honda founder Mr. Soichiro Honda, expressing the company’s commitment to improving mass-produced cars through feedback from motorsports.
This is the first time in nine years that the Honda/Mugen booth has won a special award in the same contest at OAM. Mr. Toshiaki Kasai, from Honda’s Advertising and Public Relations Section, commented:
“First, I would like to thank everyone who voted for us. Also, this is the first time in nine years that Honda has received such an award, and I am delighted as a person in charge of this project. This time we sent out a clear message of Honda’s DNA, and it was a relief to know that it was conveyed well to our customers. We will continue to meet visitors’ expectations next year and beyond, and create a booth where they can look forward to Honda in the future.”
Honda is already moving towards next year’s OAM, and we can’t wait to see what the booth will look like in 2025.
translated by DeepL
