AMWW declares the “democratization of car culture”.

We focus on all kinds of car culture: Japanese cars, European cars, American cars, or the latest models, used cars, classic cars, or supercars, sports cars, sedans, SUVs, wagons, compact cars, or cars that have been beautifully kept in their original condition, or radical custom cars.

The reason is that they are all equally filled with “love for cars”. People who love cars interact with cars in their own unique ways. People with similar tastes and aspirations gather together and form a community. This is a culture in its own right.

AMWW views the car as a culture, treats all car cultures equally, and distributes information from a car lover's point of view.