The Japan-unreleased Impreza P1 is up for auction

On 24 February 2024, the Subaru Impreza P1 was offered at an auction held by Iconic Auctioneers at Silverstone Circuit in the UK. It is well known that Subaru had teamed up with Prodrive to compete in rallies, and the car up for sale was a limited edition of 1,000 to celebrate Subaru’s WRC success.

The car was so popular that it was imported in parallel to various European countries

The Impreza P1 is a bit of an unfamiliar name, and rightly so. It is a European-only high-performance model tailored by Prodrive in the UK for the British market.

The world of the auction business forms one large market, mainly in Europe and the US. There are many auction houses in this world, from large, well-established companies to relatively small firms, and this time the topic is from the auction site held by Iconic Auctioneers at the Silverstone Circuit in the UK on 24 February 2024.

Iconic Auctioneers is an auction house specializing in motoring items such as classic and competition cars, motorbikes, and automobilia, and the 2000 Subaru Impreza P1, lot number 906, exhibited on that day was the protagonist of this article. It is the protagonist of this article.

The Subaru Impreza won many glories in the World Rally Championship (WRC) in the late 1990s with British rally specialists Prodrive. Naturally, the Impreza was also very popular in Europe, with high-performance grades such as the STi and WRX being imported in parallel to the UK and other European countries.