REAL CAR CULTURE

AUTO MESSE WEB

REAL CAR CULTURE

AUTO MESSE WEB(オートメッセウェブ)

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How Did SUBARU’s First Kei-car “360” Become A Long-seller For 12 Years?

Subaru's Kei-car "360" debuted in 1958 and was produced for 12 years until 1970, at a time when the automobile was still a coveted item in Japan. It was nicknamed the "ladybug" because of its rounded exterior form, and became a popular model.

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